Renowned innerwear brand Pooja Ragenee, led by Founder and Managing Director Mr. Rajesh Kumar Jain, is now emerging as one of India’s fastest-growing women’s innerwear and intimate wear label by seamlessly combining comfort, quality, affordability, and contemporary fashion. The brand has also roped in famous Bollywood actress Shruti Haasan as their Brand Ambassador.
In a market where women seek more than just innerwear, Pooja Ragenee is creating products that empower confidence, comfort, and self-expression. With an extensive portfolio spanning everyday essentials, premium lingerie, lingerie sets, camisoles, sports bras, plus-size collections, loungewear, activewear, athleisure wear, and other intimate wear solutions, the brand continues to redefine comfort for modern Indian women.
“At Pooja Ragenee, we don’t just create innerwear; we create confidence,” says Mr. Rajesh Kumar Jain. “Every woman deserves products that offer comfort, style, and the freedom to express herself. Our focus remains on innovation, quality, and customer satisfaction.”
SHRUTI HAASAN ON POOJA RAGENEE
Acclaimed actress Shruti Haasan, Brand Ambassador of Pooja Ragenee, perfectly embodies the brand’s values of individuality, confidence and modern femininity.
“Confidence begins with feeling comfortable in your own skin,” says Shruti Haasan. “Pooja Ragenee’s focus on quality, comfort, and style truly resonates with today’s women. It’s a brand that celebrates individuality while making women feel confident every day.”
PARTICIPATION IN BHARAT TEX 2026
As part of its continued growth journey, Pooja Ragenee Intimates is proudly participating in Bharat Tex 2026 at Bharat Mandapam, Pragati Maidan, New Delhi from 14th-17th July 2026. The company is showcasing its latest collection of premium yet affordable intimate wear solutions at Hall 4G, Booth F7, welcoming buyers, distributors, retailers, sourcing professionals, and industry stakeholders from across India and around the world. The exhibition serves as an important platform for the brand to strengthen business partnerships, explore export opportunities, expand its distribution network, and present its latest innovations to a global audience.
POOJA RAGENEE – A VISION FOR GROWTH
Founded in 2013, Pooja Ragenee began from a humble unit in New Delhi with a vision to bridge the gap between superior-quality innerwear and affordable pricing. Over the years, the company has expanded its footprint across India while consistently meeting the evolving needs of women through innovative, comfortable, and fashion-forward intimate wear solutions.
A key pillar of Pooja Ragenee’s success is its people. Women constitute nearly 80% of the company’s workforce, playing a central role in driving growth, maintaining quality standards, fostering innovation, and strengthening the organization’s commitment to customer satisfaction. This commitment to women empowerment is deeply embedded within the company’s culture and operations.
Alongside business growth, Pooja Ragenee remains focused on sustainable manufacturing practices, responsible business operations, and continuous product innovation. The company believes that long-term success must be built on consumer trust, quality excellence, and ethical growth. With a rapidly expanding presence across India through an extensive distributor and retailer network, Pooja Ragenee continues to strengthen its market position while exploring new opportunities in premium lingerie, activewear, athleisure wear, export markets, and international expansion.
Driven by innovation, customer trust and manufacturing excellence the brand remains committed to its enduring philosophy: “PEHNOGE TOH JANOGE” (WEAR IT TO KNOW IT).
As the women’s intimate wear market continues to evolve, Pooja Ragenee is poised to become the preferred choice for millions of women seeking the perfect blend of comfort, confidence and style.
As Bharat Tex 2026 brings together textile and apparel leaders from around the world, Pooja Ragenee proudly represents the strength of Indian manufacturing while encouraging women everywhere to experience the difference for themselves: “Pehnoge Toh Janoge.”
Visit Pooja Ragenee Intimates at Hall 4G, Booth F7, Bharat Mandapam, Pragati Maidan, New Delhi, during Bharat Tex 2026 from 14th – 17th July 2026.
